Peddle Thorp Logo


Designing to promote economic growth and community engagement in our regions

6 August 2019

Australia’s premier conference on regional issues, run by Sustainable Economic Growth for Regional Australia (SEGRA), is about to commence. This year’s event will be held in Barooga, New South Wales, from the 20th to the 22nd of August. Peddle Thorp’s Chief Executive Officer Brett Hudson and another Senior Architect, Project Leader Sofie Pringle, will join an array of Government representatives, social scientists and business owners  presenting at the conference.


Speakers and attendees will investigate some of the key issues affecting regional, rural and remote Australia, including job and economic growth, connectivity and development.


The power of design to enhance communities

Brett will use Peddle Thorp’s Caboolture Hub as a case study on how design can empower fledging local businesses. Referencing specific insights and data, he’ll highlight how the project has enhanced library usage, increased learning, promoted business growth and created local employment.


In particular, Brett will outline the ways the project has enabled the engagement and cohesion of a variety of community stakeholders. He says that “community engagement is pivotal to the design and delivery of social infrastructure, including art galleries, libraries and business hubs.”


Social media to bolster community consultation

Sofie will build on this notion, exploring the growing presence and benefits of using social media in the community consultation process. From her perspective, social media can offer insights into a broad spectrum of the population, giving architects a better understanding of a community’s needs. Sofie will examine how this leads to the development of a more robust brief and subsequently, an outcome highly specific to each region. 


Like to find out more about Peddle Thorp’s approach to regional design? Email Brett on or Sofie on